AYALA Land Inc. (ALI) has officially broken ground its 49th estate project — Crossroads — in Plaridel, Bulacan on Dec. 15, 2022.
Robert Lao, Ayala Land Estates’ group head, explained the 83-hectare mixed-use property is strategically situated in progressive Bulacan, aimed to capture the fast-growing trade, commerce and residential base in the area.
“Over the last few years, investments by both the government through major infrastructure and the private sector have definitely pushed economic activity toward Central Luzon. Now with Crossroads, the estate’s central location will serve as a key gateway and the newest commercial node of central Bulacan,” Lao said.
Crossroads Project Development head John Estacio detailed that ALI will initially invest P5.2 billion to start the estate’s commercial wing and plans to develop it within five years. He added that what sets this different from the other properties they did is it is really at the heart of Plaridel where most major government infrastructures are close to it.
“What sets this apart? I am sure you notice when you enter this property is how close it is to the other major infrastructures that are coming up. The government has really learned heavily into these, and I think out of all the projects that we handled this is the place where we had the best value location. Once everything is done, property values here will increase,” Estacio added.
ALI President and Chief Executive Officer Bobby Dy added they will also include a transportation hub, and are currently focused on getting local businesses and quick service restaurants first with several deals in the works. He added that the selling price for the commercial lots is 75,000 per square meter.
“In addition to this, we are also in talks with supermarkets and other businesses related to basic needs as well for the property,” Dy remarked.
ALI will also set aside a residential area in the estate under the Alveo, Amaya and Avida brands.