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ALI investing P5.2 for new Bulacan estate

Home » ALI investing P5.2 for new Bulacan estate

Real estate giant Ayala Land Inc. (ALI) is investing an initial P5.2 billion for the development of Crossroads in Plaridel, Bulacan—its 49th estate in the country and its second project in the province of Bulacan.

“With the vision of enhancing land and enriching lives for more Filipinos, Ayala Land continues to expand aggressively in various geographies in the Philippines. And now we add our presence here in Bulacan – that has been in the forefront and home to major infrastructure and commercial developments,” said ALI President Bernard Vincent O. Dy.

Ayala Land and Plaridel’s LGU at the groundbreaking ceremony of ALI’s 49th estate. L-R: AyalaLand Estates Development head for Crossroads, Metro Manila and Central Luzon estates John Estacio, AyalaLand Estates Business Development Head Charlotte Cailao, Senior Vice President of Ayala Land and Group Head of AyalaLand Estates Robert Lao, Senior Vice President of Ayala Land and Group Head of Makati Development Corporation Dan Abando, Ayala Land President and CEO Bobby Dy, Ayala Land Sr. Estates Development head for Metro Manila, Bulacan and South Luzon estates Cris Zuluaga, and Ayala Land Core Residential Business Head Raquel Cruz

He added that, “The 83-hectare mixed-use property we are breaking ground for today will be our 49th estate. Crossroads is strategically situated in progressive Bulacan, to capture the fast-growing trade, commerce and residential base in the area.”

“Crossroads will be the first integrated commercial and lifestyle district by Ayala Land to cater to the growing needs of the industries and the communities within and around. Our vision is to open up new investments, new commercial developments that can provide convenience and opportunities for all,” Dy said.

The master-planned development that will have a mix of retail, office, and residential components — taking advantage of the area as a key gateway linking Metro Manila to other key centers like Cabanatuan, Nueva Ecija and Aurora.

ALI Assistant Vice President and Crossroads Project Manager John Estacio said the initial capital expenditure will used over the next five years to develop the road network and prepare the land for the commercial side of the property that.

ALI has started selling lots in its commercial area, which comprises 20 percent of the estate, with lots ranging between 300 square meters (sq.m.) to 1,000 sq.m. at a price of P75,000 per sq.m.

“As we complete the plan for the residential, you will expect our spending to increase,” said Estacio who disclosed that ALI is also in talks with a big quick-service restaurant brand to be a locator in the estate.

Situated at the junction of the Plaridel Bypass and Access road, the estate is 4-km away from NLEX Balagtas Exit, making the development less than an hour away from Quezon City and the cities of Angeles and San Fernando in Pampanga.

Crossroads is also a 20-minute drive to Malolos City and the PNR Balagtas Station, and potentially a 40-minute drive to the proposed New Manila International Airport in Bulakan, Bulacan which has started land development.

“Over the last couple of years, investments both by the government thru major infrastructure and the private sector, have undoubtedly pushed economic activity towards Central Luzon,” said Ayala Land Estates Group Head Robert Lao.

He added that, “With Crossroads, the estate’s central location will serve as a key gateway and the newest commercial node of Central Bulacan and the rest of the region’s growth corridor.”


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